Sales &
representation
Build retailer relationships, manage key accounts and align your sales team around the right opportunities.
- Provincial & retailer relationships
- Sales planning & team leadership
- Direct Delivery execution
Independent roots. Commercial reach.
Craft cannabis.
Commercial
success.
Sales, marketing and market access for Canadian craft producers.
FROM CULTIVATION TO COMMERCIALIZATION
From grow room
to market.
Great products need a commercial plan that works in the real world. OGCC connects your cultivation, product portfolio and market opportunity—then helps put the plan into action.
How OGCC can help
Great flower deserves
a stronger market.
Hands-on support for the decisions that move your business forward. From a single launch to ongoing commercial leadership.
Sales &
Brand &
trade marketing
Give retailers and customers a clear reason to choose your products, with creative that reflects the craft behind them.
- Brand positioning & strain cards
- Displays, events & retail programs
- Live plant photography
Product &
market strategy
Turn market insight into a focused portfolio, with formats, pricing and launch plans built around commercial opportunity.
- SKU, format & pricing strategy
- Provincial submissions & listings
- Launch readiness & forecasting
Commercial
operations
Connect the sales plan to production, inventory and distribution so your next opportunity is ready to execute.
- Portfolio & inventory optimization
- Packaging, GTINs & allocations
- Cross-functional launch coordination
Commercial leadership, from strategy to execution
Commercial depth.
Measurable impact.
I connect product decisions, provincial market access and sales execution—drawing on experience across cultivation, operations and national commercial teams.
SKU launches
Across my career, spanning five provinces and Quebec partnerships—from product concept to launch.
BC Direct Delivery share
Captured within seven months at United Greeneries / 18Twelve through portfolio and market execution.
National sales growth
At United Greeneries / 18Twelve, supported by pricing, product mix and commercial planning.
Western sales volume
Within six months at Carmel Cannabis, expanding distribution and retailer penetration.
Monthly revenue
Helped grow ECG / Cappellano from approximately $5K per month to more than $120K.
BC client sales growth
Delivered within three months through an OGCC consulting engagement.
What that experience brings to your business
A commercial plan.
The experience to execute it.
Whether you need support for a specific launch or ongoing commercial leadership, I work directly with you to turn opportunities into an actionable plan.
Product commercialization & market access
I connect format selection, costing, pricing, packaging and provincial submissions with production readiness, allocations and launch timing.
Sales leadership & distribution
I build sales plans around provincial buyers, key accounts and retailer relationships, aligning teams around distribution, sell-through and account growth.
Portfolio performance & commercial operations
I bring sales, supply and inventory into the same conversation—using forecasts, product mix and market feedback to guide practical commercial decisions.
Results reflect my work across previous commercial leadership roles and OGCC consulting engagements.
Discuss your commercial priorities ↗Selected work
Commercial execution,
in practice.
A few examples of how I support product launches, retailer engagement and brand presentation. Click to explore each project.
Partners • past & present
Good work is built
on good relationships.
Davin Robitaille · Founder, OGCC
I understand the grow.
I know the market.
I connect the two.
I’m Davin Robitaille, founder of OG Canna Consulting. I bring commercial leadership and hands-on cultivation experience to the same table.
My background spans cultivation, product development, provincial listings, national sales and commercial operations. I’ve worked across the product lifecycle—from concept, costing and packaging to production readiness, launch and retail sell-through.
That experience includes commercial leadership at United Greeneries / 18Twelve, Western sales at Carmel Cannabis, and sales and R&D assignments at Rubicon Organics. Through OGCC, I help craft producers turn that experience into practical plans for their own businesses.
Based on British Columbia’s Sunshine Coast. Working with Canadian producers. Available in English and French.
Start a conversation ↗Industry voices
Relationships that
speak for themselves.
“Davin possesses a unique blend of traditional OG legacy and contemporary corporate organizational and leadership skills.”
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“Davin possesses a unique blend of traditional OG legacy and contemporary corporate organizational and leadership skills, making him a valuable asset for any modern LP in the cannabis industry. Having had the privilege of collaborating with Davin over the years, I can attest to his exceptional abilities and would wholeheartedly endorse him to anyone seeking assistance in navigating the complexities of the cannabis sector”
“Davin is one of the most knowledgeable, hard working and generous individuals Ive met in the industry. If you're looking for a high quality team member I highly recommend.”
“Davin is a relationship driven leader, that brings passion and drive to any endeavour.”
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“Davin is a relationship driven leader, that brings passion and drive to any endeavour. In the time I worked with Davin I saw how he designed and implemented many strategic initiatives that drove business and results that were way beyond what we thought possible. I had many opportunities to sit in brainstorming sessions and be amazed at his outside-the-box thinking that lead our team to be one of the top performers in the industry.
Davin is generous with his time and is always supportive of his team.”
“A Marketing Master”
Your next move starts here
Let’s get your
next chapter growing.
A product launch. A new market. A stronger commercial plan.
Tell me where you want to go.